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HAIR FASHION TRENDS

Tommy O
In HAIR FASHION TRENDS, HAIR SALON NEWS, RELATED BEAUTY, RELATED FASHION

Ice Cream Dream Girl – Summer Collection Preview

Bright Neapolitan sherbet colors, environmental consciousness and 70’s disco are all prominent on the runways for Summer 2020. All of these are the inspirations and the ‘fashion compass’ for the Modafino Summer collection by me, Tommy O.

First of all, I would like to preface this article by injecting my philosophy with regard to hair, makeup and fashion. It is my solid belief that hair and makeup should always accessorize and maximize a woman’s inner & outer beauty and fit her lifestyle. I don’t believe that hair or even makeup should dominate someone’s overall look. The first thing that should be noticed is the eyes and then the smile. As they are the window to the soul and emotion. It is my job to direct attention to them.

I will explain my three cornerstones of the Modafino Summer collection one at a time below. They are; THEME, COLOR and TEXTURE one at a time below. This Summer’s collection will be coming out weekly with video and images of the cuts and colors. I want to keep it fresh through these hot summer months.

First, one of the overall themes for this spring and summer, is the fashion world’s shift toward prioritizing environmental consciousness. It was showcased in the prevalence of the natural fiber raffia and many of the Couturiers embracing of it. In short, this environmental trend could change the way designers choose and use materials from now on.

All Images Source: Vogue Australia

Another overall them that I noticed, is a simplified bourgeois dressing with colorful stark contrast of off-beat prints, gypsy-like layers, and retro accessories straight out of the ’70s. But this time it is way more disco 70’s as opposed to the hippie-bohemian 70’s we’ve seen in the more recent past.

With all of this in mind, we have created hair cuts and colors to accentuate these overall themes. Soft and simple haircuts with retro-70’s lines and color contrasts that are satin-like with soft transitions.

The colors that we noticed on the runway were from both ends of the spectrum and little from anywhere in between. From the soft frothy tones that reminded me of Neapolitan ice cream to the colorless combinations of raffia.

My take on this summer is; soft, sexy colors that include transitions between those colors that are natural looking and environmentally and organically inspired. I think the neons, pastels and the silvers are a thing of the past. This is replaced by highlights or even overall colors that are a softer ash tone or a creamy blonde. And even the bright colors should be more natural looking.

The main theme I noticed, with regard to texture, is Lacy!  Lingerie inspired designs have come out of the bedroom and made their way to the streets. The elements such as hook and eye clasps, boning, garters, sheer paneling, silk, lace, corsets, and others are at the forefront for summer.

So, how does this translate to hair texture? I think, soft and sexy translucent layers are definitely the main ingredients for all of the cuts and colors Modafino will showcase in the upcoming weeks.

Think ‘ice-cream-dream-girl’ with natural, organic color and soft, lacy lines. This defines the essence of  the Modafino Summer collection. Cut and Color Images and videos to come…

Tommy O
In HAIR ADVICE, HAIR COLOR, HAIR FASHION TRENDS, HAIR SALON NEWS

4 Amazing Hair Colors for Winter 2019

4 Amazing Hair Colors for Winter 2019

The NEW Modafino Winter hair colors for 2019 are amazing!  Below is just a sample of what we are doing this Winter. We have compiled a variety of colors for you to customize to your specific look.  These 4 amazing hair colors for Winter will be everywhere in the new year. You may want to set Modafino Salon to speed dial.

A new hair color may not magically transport you to paradise island, but it can fix your limp, flyaway, hat-hair. Modafino rocks ONC’s organic hair color creating trends that are so beautiful, they’ll make you want to lose the stocking cap and sacrifice warm ears for a smoking hot new look.

For extra light platinum blondes who think their color is a little too cool, you can warm things up with a bright, Babylight Blonde. If you’re a brunette, you can update your color by switching to a fabulous Dark Chocolate and Light Caramel blend or maybe a Coffee and Tobacco combination for a hint of ginger. And for those bold and cold winter looks, an Extra Ash Blonde highlight on a dark snowy base may be the ticket.

Kamryn, Tiffany and Tommy O, all Modafino master colorists at Modafino salon, will give you all the info you need to achieve your amazing winter look. In winter, motivation and energy levels sometimes get as low as the temperature. Everyone seems to be living life beneath layers of cashmere and wool. An exceptionally great hair color can elevate your seasonally-affected look. So, to help you get your hair game together before the freeze hits your degree of enthusiasm, here are 4 of the prettiest and most popular colors, below.

Chocolate and Caramel

Classic chocolate hues get a sophisticated upgrade in 2019, driven by, face-framing, light-caramel highlights. Modafino has added dimension to the standard brunette hair with sleek, caramel highlights. This color is super easy to maintain, especially if you’re starting with a brunette base.

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Winter Ash Highlight

You can try something trendy without committing to a bleach-and-tone gray. Extra ash blonde highlights can be an intriguing option. The darkest sections, along the roots, (which are ideal for outgrowth-maintenance) with extra cool blonde (not-gray) toward your ends.

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Babylight Blonde

Is platinum fatigue upon you? You may not be ready to part with your signature, blonde-bombshell calling card.  The idea behind babylight blonde is to duplicate the natural. It is like the beach or summer-kid streaks. We simply turn the icy-cool tones to warmer pale blonde tones.

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Coffee and Tobacco

Last year’s infatuation with rich, bright, fiery colors, has evolved into a much more subdued copper tone. In 2019, subtle tones will be the ticket. Classic, coffee brown will be enhanced with all-over tobacco highlights for a look that will be as sophisticated as it is striking.

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Sid Munger
In HAIR FASHION TRENDS, HAIR PRODUCTS, HAIR SALON NEWS, HAIR TOOLS, MEMBER ARTICLE, RELATED BEAUTY

Modafino to ‘Re-invent’ Beauty Product Retail with Launch of the MODA-CAP

Sid Munger | September 24, 2018

Modafino to ‘Re-invent’ Beauty Product Retail with Launch of the MODA-CAP

Sid Munger | September 22, 2018

On September 25th, innovative hair care startup Modafino will raise the curtain on its patent-pending device, the MODA-CAP. Modafino’s disruptive and innovative new product invention was designed to tackle several of the most critical issues hampering the beauty product retail industry, and, will be released on Kickstarter, according to a press release.

The move comes just two years after Modafino’s founding and two weeks after the MODA-CAP moved into “production-ready” status. Modafino professedly marks the device’s intention to initiate its mission to create beauty product fragrance customization, maximize retail store margin and minimize retail store footprint, online by spring 2019 and in retail stores by Christmas 2019.

The new product, detailed below, has been designed to offer retailers the ability to give point-of-sale fragrance customization to any beauty retail product when they respectively launch, online at modafino.com in spring of 2019 and in retail stores by Christmas 2019.

Kickstarter Launch – Beginning on September 25th customers will have the opportunity to pre-purchase from the Kickstarter platform, www.Kickstarter.com.  The issues of anticipation and production timelines have traditionally stood as significant hurdles for startups on Kickstarter To solve this, Modafino has the unique ability to put their existing products in the hands of their Kickstarter supporters, immediately.

Online Launch – As the online beauty product retail industry moves beyond its storefront competitors, customers will demand faster delivery of their online products. To accommodate this push, Modafino will utilize next-day delivery options, standard 2-day delivery systems as well as the Amazon marketplace. Modafino will deliver all pre-orders of the signature MODA-CAP products as a priority to its Kickstarter supporters as soon as they come off the manufacturing line, prior to offering the products to the general public.

Retail Store Launch – Few may call for a smaller in-store footprint than the storefront retail sector, which has been stung, perhaps infamously, with a recent epidemic of box-store bankruptcies. Modafino will stand as the first product in history to give customers the ability to customize their fragrance when they buy it. Modafino has targeted as potential retail store partners stores such as, Sephora, Ulta, Macy’s, Nordstrom’s, Target stores and more in the United States. Modafino will be releasing retail store partners in the late summer of 2019.

As the MODA-CAP bottle technology spreads its reach, all beauty product companies will take notice. Will Modafino license this technology? Only time will tell, however, for now the MODA-CAP is innovative, disruptive, smart and cutting-edge. Consumers will love the ease of use and the benefits of customizing a product’s fragrance to suit their individual lifestyle.

To Modafino’s founder and CEO Tommy O, the MODA-CAP is a device designed to turbocharge the growth and adoption of what remains an “early stage” technology. Tommy states:

“Given the fragrance-infusion technology is still in its early stages, there is still a lot of potential for customers and retailers to transform the retail industry with the MODA-CAP. Our vision for Modafino is to solve the biggest barriers in beauty product retail and the adoption of customers to our innovative fragrance infusion technology.”

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Sid Munger
In HAIR ADVICE, HAIR CUTTING, HAIR FASHION TRENDS, SHORT HAIR

What About Bobs?

What about Bobs?

Spring 2018 Cuts

Sid Munger April 20th, 2018

This Spring’s fashion trends are fancy jeans, ‘90’s retro, and the All-American, natural look. “I always like to look at American Fashion Designers like Marc Jacobs, Tom Ford and Betsey Johnson, to get an idea of fashion themes for the upcoming season,” says Tommy O, artistic director and visionary for Modafino. “I like to design a room around a painting. For me, it’s the same with hair. I design hair color and cutting collections around the current fashion designs. The general trends, that I see this Spring, are American-made, monochromatic and sheer. I used that same theme for the Modafino cut and color, Spring collection.”

A new season always inspires fresh starts and new beginnings. As New Year’s resolutions fade, people invite their ‘true’ selves back to the party; for most women, hair is no exception. According to the runways at this years New York Fashion Week, Modafino Stylists, and our favorite celebrities, there are some stunning new hair trends on the horizon. Modafino has created Spring haircuts and colors for all lengths and textures. The anticipation of what we will see in 2018 is over. It’s going to be all about embracing the organic and the natural. It’s no-fuss textures with fresh, interesting haircuts. It’s going to be the year of brazenly un-done and effortless style. Low maintenance short and long cuts, easy bangs, and sheer textures are what it’s all about; un-laxed styles and middle parts are making an appearance, as well. No matter which length of haircut fits your style, it’s destined to be low maintenance. “Being natural, IS being organic,” Says Tommy O. “Being organic, to me, is not just trying to be healthy and environmentally conscious. It’s being true to yourself in all you do. Organic is not just a word, it’s a lifestyle.”

Modafino invites YOU to celebrate your natural beauty. They are making this upcoming Spring even more exciting with this year’s collection. The first look in the collection is the aptly named, “Organic Bob.” We’re talking a minimalist style that lets you wash and go. It stays away from tons of layers, and it works great for fine hair. If you are more adventurous you can bring it up to chin-length, but we also love the shoulder-grazing length. For a neo-fashionista spin, go with a middle part; but a classic side part makes it look natural and simply done

Modafino invites YOU to celebrate your natural beauty. They are making this upcoming Spring and Summer even more exciting with this year’s collection. The first look in the collection is the aptly named, “Organic Bob.” We’re talking a minimalist style that lets you wash and go. It stays away from tons of layers, and it works great for fine hair. If you are more adventurous you can bring it up to chin-length, but we just love the shoulder-grazing length. For a neo-fashionista spin, go with a middle part; but a classic side part makes it look natural and simply done.

The Edgeless Shag focuses on sheer texture and, unlike the classic (Sassoon) shag, is weighted a little farther down, near the chin. With or without bangs, it’s all about getting that mid-shaft volume. The Edgeless Shag is perfect for the bob-lovers that want to update a tired look.
This Spring, put on your jeans, be All-American and get back to nature. It is all about being true to yourself, effortlessly. Stay tuned, Modafino and Tommy O will be releasing more cuts, colors, and festival looks in the upcoming weeks.

Photo by Gary Brown

Photo by Gary Brown

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Tommy O
In HAIR COLOR, HAIR FASHION TRENDS, HAIR SALON NEWS

New Spring Color – Bronze Glaze

Photo: Marlon Wright | Hair & Makeup: Tommy O

New Spring Color – Bronze Glaze

The Bronze Glaze color fade is a technique developed by Modafino stylists whom have been inspired, not only by, spring/summer fashion designers and trends but by our new organic color line that is currently in our membership salon working to perfection.

This technique creates dimension from the first dark beige blonde to the perfect sandy caramel background, which seduces the new bronze highlights to shimmer. The glaze effect makes her out-grown and out-dated, balayage/ombre’ hair color become reborn.

This model’s natural level is a dark brown that had previous process and pre-lightening. There was a hard line of demarcation and brassiness through the ends of her hair.

  • STEP 1.

    • We first, had to undo the brassiness and erase the line of demarcation (re-growth in the hair).
    • We then covered the old balayage with a sandy caramel to brighten and cover more of the previous color (all of our organic color is processed with heat).

  • STEP 2

    • We rinsed everything then applied a conditioning eraser to the ends.
    • Once the hair is neutralized to a dark beige blonde, we rinsed and thoroughly dried.

  • STEP 3

    • Next, we did a full foil highlight with Blondex lightening powder, under a dryer for about 10 minutes.
    • We then rinsed and applied Quinoaplex R3 Renewal Formula from the mid-shaft to the ends.

  • STEP 4.

    • And finally, with the conditioner on the ends we shadowed the root to midshaft with a dark caramel using a soft facial brush to blend the shadow evenly.
    • We shampooed and conditioned with Modafino Voluptuous shampoo and conditioner and styled using the Modafino Voluptuous Leave-In treatment.

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