“We believe, the most celebrated artists and businesses are directly engaged with the culture of the time, and we don’t want to be just another response to the culture, we want to disrupt the beauty industry and influence the culture that surrounds it,” says Tommy O, founder and visionary of Modafino. “We want to be the chicken and the egg.” It is true, these are extraordinary times people are living in today. Technology is improving the quality and direction of life for so many. Social media and Silicon Valley have changed how people think about themselves, their business and their freedom. Society has become liberated through instant communication and ubiquitous access to fame, fortune and the best things this life has to give.
Value is a word thrown about by businesses every minute of every day like a mylar balloon blowing in the wind above a stadium full of people. What does it mean? What does it say? The Modafino definition of value is “Quality, innovative and organic products and services within the budgets of working people,” says Tommy O. “Everything we do is designed to be personalized, healthy and economical for our customers, distributors and retailers.” The industry today is so saturated with the “me-too” crowd, it is refreshing to see what Modafino has on the horizon. From styling products that perform multiple functions to patented devices that will change the way you buy haircare products to handheld and color technology that will change the way you think about your salon. Modafino is the real deal! They do not just talk about innovation and value, they ARE innovation and value.
Besides making hair products from natural and organic sources Modafino is making a difference in the community. “I believe in giving back, in second chances and leaving the world a better place than you found it,” says Tommy O. “That is why we decided to donate ALL proceeds of our first 8000 units of shampoo and conditioner to charity.” Modafino definitely puts their money where their mouth is. They are working with a Montana based charity called United Luv. The charity’s sole purpose is to help kids with cancer. United Luv puts iPads in the hands of kids that are going through chemotherapy to help them keep their mind off a sometimes, long and cruel hospital stay. “United Luv is making a difference to those kids,” says Tommy O. Join Modafino to make a positive difference in the lives of kids, our communities and the world.