MODELS WANTED RESPONSE VIDEO
By Tommy O
Thank You to all who applied to model for our Facebook Live/ Youtube Videos. We still need models so keep applying.
Bright Neapolitan sherbet colors, environmental consciousness and 70’s disco are all prominent on the runways for Summer 2020. All of these are the inspirations and the ‘fashion compass’ for the Modafino Summer collection by me, Tommy O.
First of all, I would like to preface this article by injecting my philosophy with regard to hair, makeup and fashion. It is my solid belief that hair and makeup should always accessorize and maximize a woman’s inner & outer beauty and fit her lifestyle. I don’t believe that hair or even makeup should dominate someone’s overall look. The first thing that should be noticed is the eyes and then the smile. As they are the window to the soul and emotion. It is my job to direct attention to them.
I will explain my three cornerstones of the Modafino Summer collection one at a time below. They are; THEME, COLOR and TEXTURE one at a time below. This Summer’s collection will be coming out weekly with video and images of the cuts and colors. I want to keep it fresh through these hot summer months.
First, one of the overall themes for this spring and summer, is the fashion world’s shift toward prioritizing environmental consciousness. It was showcased in the prevalence of the natural fiber raffia and many of the Couturiers embracing of it. In short, this environmental trend could change the way designers choose and use materials from now on.
All Images Source: Vogue Australia
Another overall them that I noticed, is a simplified bourgeois dressing with colorful stark contrast of off-beat prints, gypsy-like layers, and retro accessories straight out of the ’70s. But this time it is way more disco 70’s as opposed to the hippie-bohemian 70’s we’ve seen in the more recent past.
With all of this in mind, we have created hair cuts and colors to accentuate these overall themes. Soft and simple haircuts with retro-70’s lines and color contrasts that are satin-like with soft transitions.
The colors that we noticed on the runway were from both ends of the spectrum and little from anywhere in between. From the soft frothy tones that reminded me of Neapolitan ice cream to the colorless combinations of raffia.
My take on this summer is; soft, sexy colors that include transitions between those colors that are natural looking and environmentally and organically inspired. I think the neons, pastels and the silvers are a thing of the past. This is replaced by highlights or even overall colors that are a softer ash tone or a creamy blonde. And even the bright colors should be more natural looking.
The main theme I noticed, with regard to texture, is Lacy! Lingerie inspired designs have come out of the bedroom and made their way to the streets. The elements such as hook and eye clasps, boning, garters, sheer paneling, silk, lace, corsets, and others are at the forefront for summer.
So, how does this translate to hair texture? I think, soft and sexy translucent layers are definitely the main ingredients for all of the cuts and colors Modafino will showcase in the upcoming weeks.
Think ‘ice-cream-dream-girl’ with natural, organic color and soft, lacy lines. This defines the essence of the Modafino Summer collection. Cut and Color Images and videos to come…
Lincoln, NE 5/31/18 – Local hair care startup company Modafino has partnered with nonprofit United Luv to donate 30 iPads to oncology units at Bryan Hospital in Lincoln in conjunction with the launch of the online store Modafino.com.
United Luv Project, a nonprofit out of Helena, Montana was created in memory of Ryan Eaton by his brother, Dallas Eaton. The two brothers originally began United Luv as a T-shirt company, but quickly changed focus when Ryan was diagnosed with Synovial Sarcoma, a rare form of cancer, at age 25.
During his battle with cancer, Ryan wanted to give back to others. Having spent a great deal of time in hospitals and cancer treatment centers, Ryan quickly learned that there were limited options to pass the time while undergoing treatments. He also realized how many people had to fight the battle alone. He wanted to help those individuals to connect with friends and family and saw the iPad as the perfect tool.
Dallas, along with his parents Sheldon and Vicki, decided to use 100% of the proceeds from the United Luv t-shirt sales to purchase iPads and donate them to patients and hospitals throughout the country. Their donations have included the St. Jude’s Hospital in Memphis, Children’s Hospital Colorado in Denver, the Ronald McDonald House, and many others.
Modafino is a luxury hair care brand lead by master stylist Tommy Ortiz, a Lincoln native, who holds years of experience in the salon industry, creating his own line of all-natural, organic products which provide exceptional results and have a minimal impact on the environment.
The Modafino brand prides itself on being made with organic, all-natural ingredients that have been formulated to nourish, strengthen, and enhance hair health. The facility that manufactures Modafino’s products is run on 100% renewable energy and all bottles are made from 100% recycled material. There are no toxic ingredients, harmful colors, harmful fragrances, and there is never any animal testing done with any ingredients in the Modafino products.
Modafino and United Luv are proud to come together to donate 30 iPads to Bryan Health Oncology units so that patients and families can connect with their loved ones they may be separated from, as well as pass the time during treatments and various medical procedures. Both companies are excited to build and maintain an impactful relationship with the Lincoln community.
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MEDIA AVAILABILITY
FRIDAY JUNE 1, 2018 @ 11:30 A.M
Media is encouraged to join Modafino and United Luv at Bryan Hospital Healing Gardens, 2300 S. 16th St. at 11:30am Friday, June 1, 2018 as Modafino and United Luv present the iPad’s to the nurse managers of the Bryan Hospital oncology units.
Tori Haussler
CMO Modafino
Tommy O | CEO Modafino
"We are so excited to work with United Luv. This charity is very personal to me. I have had close family members, fall victim to cancer. I think what United Luv does, makes an immediate impact in the lives of those fighting a terrible disease."
David W | VP-COO Modafino
"We wanted to build a relationship with a charity that we could really get behind 110%, and truly make a difference in the community. We chose United Luv because what they are doing is above and beyond, directly impacting the lives of cancer patients."
Modafino Launch Event | Participants
Everyone that comes to our event is encouraged to give their personal experience in the fight against cancer and how this event affected them. Comments will be posted below...
The Hairdresser – Client Privilege
by Sid Munger
Today’s headlines are filled with references to the attorney-client privilege. Do you have that same relationship with your hairdresser? The sounding board that exists in most salon chairs is likened to a modern-day surrogate for the confessional or the therapist’s couch. Let’s face it, the emotional connection cultivated during every salon visit, sometimes makes the hairdresser-client relationship even more intimate.
With the social media environment of today, there is a certain desire and necessity for privacy in, at least some, of our public conversations. “Some of the most successful hairdressers I know are not the most technically talented,” says Tommy O of Modafino Salon. “Developing a relationship is all about communication and if you don’t talk, and build relationships, you won’t succeed. You really have to keep negativity out of all conversations. A wise man, my Dad, once told me, ‘Great people talk about ideas, average people talk about things and small people talk about other people.’ To me, it’s like visiting Las Vegas, what’s said in my chair, stays in my chair.”
There is an artform to being a shrewd hairdresser. Some clients relish the silence. They prefer to seize the opportunity not to talk. They don’t want to give detailed life updates and prefer to relax. For them, letting the hairdresser focus on their hair is pinnacle. “The adage of never talk about politics, sex or religion does not always apply in the salon chair. In fact, it might be the only place where clients feel like they can talk about those things. I just try to be conscious of who might be in audible distance.”
At Modafino salon, stylists use the consultation to begin and define the clients needs. “I try to get to know my clients and, bring it back around to the hair and makeup, so when we actually start the service, meaningful conversations transpire,” says Tommy O. “I consider my clients, friends. There is no better job than making your friends excited and happy about how they look and who they are. “
At Modafino Salon, you have a sounding-board in your hairdresser. Building and maintaining an emotional connection is so important. There are some things that you never want to compromise, because the consequences can be life changing: Your Lawyer; Your Plastic Surgeon; Your Tattoo Artist; and finally, Your Hairdresser.
Photos by Kathy Rae Photography
