Bright Neapolitan sherbet colors, environmental consciousness and 70’s disco are all prominent on the runways for Summer 2020. All of these are the inspirations and the ‘fashion compass’ for the Modafino Summer collection by me, Tommy O.
First of all, I would like to preface this article by injecting my philosophy with regard to hair, makeup and fashion. It is my solid belief that hair and makeup should always accessorize and maximize a woman’s inner & outer beauty and fit her lifestyle. I don’t believe that hair or even makeup should dominate someone’s overall look. The first thing that should be noticed is the eyes and then the smile. As they are the window to the soul and emotion. It is my job to direct attention to them.
I will explain my three cornerstones of the Modafino Summer collection one at a time below. They are; THEME, COLOR and TEXTURE one at a time below. This Summer’s collection will be coming out weekly with video and images of the cuts and colors. I want to keep it fresh through these hot summer months.
First, one of the overall themes for this spring and summer, is the fashion world’s shift toward prioritizing environmental consciousness. It was showcased in the prevalence of the natural fiber raffia and many of the Couturiers embracing of it. In short, this environmental trend could change the way designers choose and use materials from now on.
All Images Source: Vogue Australia
Another overall them that I noticed, is a simplified bourgeois dressing with colorful stark contrast of off-beat prints, gypsy-like layers, and retro accessories straight out of the ’70s. But this time it is way more disco 70’s as opposed to the hippie-bohemian 70’s we’ve seen in the more recent past.
With all of this in mind, we have created hair cuts and colors to accentuate these overall themes. Soft and simple haircuts with retro-70’s lines and color contrasts that are satin-like with soft transitions.
The colors that we noticed on the runway were from both ends of the spectrum and little from anywhere in between. From the soft frothy tones that reminded me of Neapolitan ice cream to the colorless combinations of raffia.
My take on this summer is; soft, sexy colors that include transitions between those colors that are natural looking and environmentally and organically inspired. I think the neons, pastels and the silvers are a thing of the past. This is replaced by highlights or even overall colors that are a softer ash tone or a creamy blonde. And even the bright colors should be more natural looking.
The main theme I noticed, with regard to texture, is Lacy! Lingerie inspired designs have come out of the bedroom and made their way to the streets. The elements such as hook and eye clasps, boning, garters, sheer paneling, silk, lace, corsets, and others are at the forefront for summer.
So, how does this translate to hair texture? I think, soft and sexy translucent layers are definitely the main ingredients for all of the cuts and colors Modafino will showcase in the upcoming weeks.
Think ‘ice-cream-dream-girl’ with natural, organic color and soft, lacy lines. This defines the essence of the Modafino Summer collection. Cut and Color Images and videos to come…
